{"id":10382,"date":"2024-08-08T06:29:50","date_gmt":"2024-08-08T06:29:50","guid":{"rendered":"https:\/\/alfatherm.com\/novi-vizualni-identitet-alfa-therma\/"},"modified":"2024-11-04T10:28:55","modified_gmt":"2024-11-04T10:28:55","slug":"new-visual-identity-of-alfa-therm","status":"publish","type":"post","link":"https:\/\/alfatherm.com\/en\/new-visual-identity-of-alfa-therm\/","title":{"rendered":"New Visual Identity of Alfa Therm"},"content":{"rendered":"\t\t
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To keep pace with the growth of our business, expand into the global market, and remain relevant, we have decided to rebrand and change our visual identity and slogan. As a strong and innovative company with a long-standing tradition recognized as a leader in providing thermal energy solutions, we are aware of the rapid changes occurring in the market. Therefore, we have chosen to embark on this new chapter of our business with the aim of strengthening the Alfa Therm brand in the minds of our clients as well as our employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“With our new visual identity, we aim to enhance brand recognition among our clients, suppliers, and other business partners, while also striving to be recognized in our community as a socially responsible company. The new logo symbolizes our mode of operation and our relationship with partners, employees, and the community. We present the values of Alfa Therm, developed over the years, in a new and modern way,” <\/em>said \u017deljko Bo\u017ei\u0107, director of Alfa Therm.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The rebranding process was developed in collaboration with the Croatian agency Fabular. The new logo is a stylized Greek letter alpha. The chosen typography is modern and functional. The new visual solution is compositionally stable, geometrically simple, and applicable in a digital environment. It also reflects the values that Alfa Therm creates and follows \u2013 responsibility, innovation, reliability, and working for the future.<\/p>

The orange colour in the new visual identity represents the passion and dedication of all employees, as well as the driving and creative force of Alfa Therm, both for clients and for the society in which we live. The blue elements invoke the company’s core activity \u2013 creating thermal energy systems, as well as responsibility, reliability, and precision in everything we do.<\/p>

Today, Alfa Therm is synonymous with modern thermal energy solutions, which is the result of continuous improvement and investment in the knowledge of our people. Our expertise, dedication, and experience enable us to develop innovative and reliable solutions in line with the latest technologies. This is also reflected in our new slogan, \u201cTrusted Engineering Solutions\u201d.<\/p>

From the very beginning, we have invested in generations that inspire others through their work and create a legacy for those to come. When Mr. Davor Krezi\u0107 founded the company in 1987, he envisioned Alfa Therm becoming a market leader and an important player in the global market, always thinking long-term and looking towards the future. This vision guided him in creating the company’s name, which contains the word \u201calpha\u201d, meaning \u201cto be first\u201d, \u201cto be the best\u201d, and of course, \u201ctherm\u201d, which suggests the core activity.<\/p>

Everything starts with responsibility \u2013 responsibility towards ourselves, our families, the community, the people we work with, and society. That\u2019s why we willingly take on challenging projects and create a better climate, better atmosphere, and better environment for a better world with our solutions.<\/p>

Therefore, we proudly present the new Alfa Therm, which invests in the future and, through its work, contributes to creating a better environment and trusted engineering solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Eiusmod tempor incididunt ut labore et dolore magna aliqua.\u00a0 Lorem ipsum dolor sit amet consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

To keep pace with the growth of our business, expand into the global market, and remain relevant, we have decided to rebrand and change our visual identity and slogan.<\/p>\n","protected":false},"author":1,"featured_media":9717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-10382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nNew Visual Identity of Alfa Therm - Alfa Therm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alfatherm.com\/en\/new-visual-identity-of-alfa-therm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Visual Identity of Alfa Therm - Alfa Therm\" \/>\n<meta property=\"og:description\" content=\"To keep pace with the growth of our business, expand into the global market, and remain relevant, we have decided to rebrand and change our visual identity and slogan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alfatherm.com\/en\/new-visual-identity-of-alfa-therm\/\" \/>\n<meta property=\"og:site_name\" content=\"Alfa Therm\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T06:29:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-04T10:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alfatherm.com\/wp-content\/uploads\/2024\/08\/identity-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mox-alfa2024\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mox-alfa2024\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/\"},\"author\":{\"name\":\"mox-alfa2024\",\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/#\\\/schema\\\/person\\\/43a4039130a8c3abb916afb0654ae1bf\"},\"headline\":\"New Visual Identity of Alfa Therm\",\"datePublished\":\"2024-08-08T06:29:50+00:00\",\"dateModified\":\"2024-11-04T10:28:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/#\\\/schema\\\/person\\\/43a4039130a8c3abb916afb0654ae1bf\"},\"image\":{\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alfatherm.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/identity-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/\",\"url\":\"https:\\\/\\\/alfatherm.com\\\/en\\\/new-visual-identity-of-alfa-therm\\\/\",\"name\":\"New Visual Identity of Alfa Therm - 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