II. Marketing & Business Meetup in Čapljina
This year’s Marketing & Business Meetup in Čapljina proved to be an event that everyone interested in staying up to date with the latest marketing and sales trends should mark in their calendars. It brought together numerous experts and entrepreneurs, facilitating the exchange of ideas, experiences, and best practices, while also offering an excellent opportunity to network with professionals from various industries.
We were particularly inspired by keynote speaker Ilija Brajković from the agency Kontra, who shared his experience in creating an exceptionally successful campaign for the Dubrovnik Tourist Board. His example demonstrated that in the digital world, with the right idea and creativity, it is possible to achieve great results even with a limited budget. Ilija highlighted that the key success factors of the campaign were understanding the target audience, relevant content, and adaptability. His presentation encouraged us to think about how small but thoughtful investments in marketing can pay off big if done right.
What makes this meetup special is the diversity of approaches and the wealth of experiences we gained from the panels. It was a pleasure to broaden our own perspectives and think about how to apply positive practices to our own business.
After an inspiring presentation, Ilija was joined in a panel discussion by Marko Đuze from the Mostar Airport and Davorin Vidačković, executive director of Guma M, who shared their experiences from the world of marketing. Their discussion covered many challenges they face in designing and executing marketing campaigns. Although they come from different industries, they share a common reliance on creativity and adaptability to create campaigns that attract attention and deliver results.
What makes this meetup special is the diversity of approaches and the wealth of experiences we gained from the panels. It was a pleasure to broaden our own perspectives and think about how to apply positive practices to our own business.
Congratulations to the organizers on a brilliantly designed event, and we are proud that our region can offer such a high-quality space for growth and development. We look forward to the next edition of this outstanding event!
See you next year!
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